An attractive, prosperous downtown is vital to the economic well being and quality of life of the entire community:

• Downtown is an important shopping and service centre for the community.

• A large number of a community’s jobs are located downtown.

• Downtown properties account for a large portion of the municipality’s tax base.  Higher downtown assessments lessen the need to raise property tax rates.

• Downtown buildings and infrastructure represent a vast amount of prior public and private sector investment.

• Downtown is a prime location for social, cultural and entertainment activities.

• An attractive historic downtown is powerful branding and marketing tool for attracting tourists, new residents and new businesses.

• A historic downtown embodies a community’s heritage, and shapes its identity and unique sense of place.

• An attractive, prosperous downtown is a source of civic pride that conveys a message of optimism and confidence in the future to residents and visitors.


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